| 1 | The customer is an important person and should be treated as such. |
| 2 | The customer does not depend on us - we depend on him. |
| 3 | The customer is not a hindrance to our work - he is the reason for it. |
| 4 | The customer deserves the most attentive treatment we can give him. |
| 5 | The customer is not here to argue or match wits with. |
| 6 | The customer brings us his needs. |
| 7 | It is our job to fulfill those needs. |
| 8 | The customer is part of our business. |
| 9 | The customer is the person who pays our salary. |
| 10 | The must be treated with the greatest respect. |